July 1, 2010


A PROJECT, in business and science, is a collaborative enterprise, frequently involving research or design, that is carefully planned to achieve a particular aim. A project originally means "something that comes before anything else happens", a plan of something.

In THE SDA PROJECT, the object is you, young college students who exude confidence through your own unique style and fashion statement.

A brainchild of four young De La Salle - College of St. Benilde, School of Design and Arts students, each slowly making their mark in the industry, inspired by everyday people and fascinated by all things related to art - Bjorn Bedayo, Esme Palaganas, Lorenz Namalata and Lyka Orhel,
THE SDA PROJECT aims to show what SDA students can do, will do and have done in the industry and the society.

Born from a thread on Bjorn's Facebook status, these four bloggers decided to start a project to expose and show the fashion statements, style and talents of DLS-CSB SDA Campus' students, which they believe are not your everyday, typical college students - not afraid of standing out in a sea of people.

THE SDA PROJECT will then showcase students' personal style, each of us roaming the SDA Campus armed with a camera and an eye for amazing fashion statements. It's either we adore your necklace, your shoes, your pants and the like or we just love your look as a whole. Of course, it's not just your photo we aim to have and showcase here but your style icons and inspirations, as well! Every week, we'll feature one style savvy student whose style looks like it just came from the runway or a magazine and show you guys how he/she made something from the runway a look you can rock everyday .

But that's not all. We're not your typical bloggers and we don't like to make this blog as ordinary as well. Every month, we will have a photo shoot, styled, photographed and interviewed by yours truly, with one amazing student from SDA who's making news in or out of school. We'll conduct an interview and feature the photos, the behind-the-scenes and his/her amazing answers here!

Lastly, this blog is about the students, by the students and for the students. We treasure everyone's comments and suggestions, that is why we'll be open for who you think is deserving and fit to be featured here.

Everyone deserves the limelight, let us be your stage.

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